A prominent Scotch whisky distillery is asking designers, architects, and creators for their take on a bottle box for a highly anticipated 2019 limited-edition bourbon cask aged single malt whisky inspired by Illinois’ great city of Chicago, which will be released with availability exclusive to the Illinois market. While traditional packaging designs emphasize the brand identity, this competition asks designers to draw inspiration from their surroundings and from the liquid itself.
The call to action is quite simple: design a box that safely holds a bottle of Scotch whisky that is inspired by Illinois’ great city of Chicago.
Use any material that you feel embodies the city of Chicago: paper, wood, glass, metal, but keep in mind that the winning design will need to be premium and at the same time economically reproduced 275 times. The produced boxes will be available for sale in Illinois liquor stores with the limited-edition Scotch whisky.